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Portada: Brazil: Coca Cola Picks StartMeApp for Mobile Advertising Campaigns...

What? Coca Cola will work with StartMeApp in Brazil for its mobile campaigns. Why it matters: Coca Cola will use StartMeApp RTB platform in Brazil to manage its mobile campaigns. Mobile advertising is...

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Media Post: Coca-Cola Taps New Mobile RTB Platform For Brazilian Campaign

StartMeApp, an ad exchange that recently launched a mobile real-time bidding (RTB) platform, has been selected by Coca-Cola for its mobile advertising campaigns in Brazil. Read original story at Media...

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Mobile Entertainment: Coca-Cola uses StartMeApp for mobile ads in Brazil...

Fizzy drinks firm to make the most of ad network’s RTB platform. Coca-Cola has chosen Latin America-based StartMeApp as its mobile advertising partner in Brazil to run campaigns across the company’s...

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Mobile Marketing: The ‘1 Real’ Thing – Coca-Cola Campaign Targets Young...

Case Study: Latin American beverage brand Coca-Cola FEMSA was aiming to promote the renewed availability of its 250ml ‘mini-Coke’ product in Brazil, priced at 1 Real (£0.25), to the youth demographic...

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Portada: 2014 Panregional Marketing Trends: What 15 major players have to say

Portada asked 15 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014, what countries and ad...

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eMarketer: Marketers in Mexico Increase Mobile Investments as Smartphone...

Double-digit growth in smartphone users is expected through 2017 Mobile is a mixed message in Mexico. On one hand, mobile phone usage is nowhere near as common as it is in other major markets in Latin...

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Portada: What Latin players present at the Mobile World Congress have to say

The Mobile World Congress (MWC) finished last Thursday in Barcelona, Spain, and Portada talked to several executives in the Latin space present at the MWC on what the latest innovations and trends mean...

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Portada: Is Latin America prepared for Real Time Marketing?

In the first panel of the Portada LatAm Summit on Media & Advertising, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation about programmatic buying among Clara...

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Portada:StartMeApp Becomes an External Seller to AppNexus

StartMeApp, a full-stack mobile RTB platform (SSP, Exchange and DSP), reached an agreement with AppNexus through which it becomes an external seller to AppNexus, a major global marketplace acting...

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Portada:Alejandro Campos Carles: “Eficiencia en la compra, reto para el...

El avance en materia de marketing digital no puede entenderse sin el crecimiento del Mobile, que representa la gran macrotendencia mundial, consideró Alejandro Campos Carles, CEO de StartMeApp, durante...

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